The company founder started his life in farming earning a living from sheep sheering
and hedge laying and has been involved in electric fencing since 1973. Maintaining
a close connection with farmers and country people and understanding their needs
has enabled the company to produce top quality, practical products for both farming
and equestrian markets. In 1982 the company’s own range of Electric Shepherd® energisers
was launched and has now gained an enviable reputation for excellent quality and
reliability.
All energisers and most other products are manufactured in the company’s own factory
in Oakham or by local suppliers, thereby giving direct control over design, quality
and availability. The company also had strong but practical marketing and sales
skills and so grew steadily to become the clear market leader within the UK.
Rutland’s philosophy has always been to make solid and reliable products designed
for long and trouble free operation which, together with the close working relationships
with customers, proved to be a winning formula and ensured a growing and profitable
business. In addition to their strong UK market position, Rutland also has a significant
export market with sales into most European countries, Africa, the Far East and
North America.
With its own in-house research and development team and with most products being
manufactured by ourselves, Rutland can react very quickly to market demands and
technological advances thus ensuring the end user always has an up to date product.
In 2004, on the retirement of the founder, Les Dickinson, Rutland was sold to Zareba
Systems Europe Ltd, a subsidiary of Zareba Systems. In April 2010, Woodstream
Corporation completed its merger with Zareba Systems and, as a result, “Zareba” has
become a wholly-owned subsidiary of the company. In addition, American Farmworks® ,
Red Snap’r® and Blitzer® will now join the Woodstream portfolio of brands which include
Fi-Shock™, Victor®, Havahart®, Safer® Brand, Perky-Pet® and Mosquito Magnet® among others.
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Community Links
Rutland Community Information
Association Menbership
Rutland Electric Fencing follows Electric Fencing Association's Code of Practice
Regional Distributors
Contact our Swedish Distributor
http://www.bandini.se
Contact our Belgium Distributor
info@befralux.nl
Contact our Holland Distributor
info@befralux.nl
Corporate Links
Security products from
Rutland Electric Fencing are now
marketed under the
Zareba Security brand |